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Monday, January 15, 2018

#CRAFTS WITH ANASTASIA--COLOR OF THE YEAR

Every year I do a post on the Color of the Year. The Color of the Year is a forecast of global color trends provided by the Pantone Color Institute, a consulting service that advises global companies in their efforts to develop products and create brand identity by leveraging the power, psychology, and emotional impact of color.

Color can inspire and influence. It can convey deep messages and various meanings—both subliminal and overt.

This year the Institute has chosen Ultra Violet as the Color of the Year. Purple has been a symbolic color throughout history. It’s associated with everything from royalty to Western pop culture. Think Prince. But the color has also been associated with non-conformity and mindfulness practices. Meditation spaces, for example, often suffuse the room with purple-toned lighting to aid their practitioners.

On their website Pantone states, “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Throughout the year we should see more Ultra Violet in decorating trends, clothing, appliances, and automobiles as manufacturers release new lines. Maybe consumers won’t be swapping out their stainless steel refrigerators for purple ones, but we’ll probably see Ultra Violet featured in small appliances such as Keurig coffee makers and Kitchen Aid mixers. I also have no doubt we’ll see the color cropping up in linens, accent pillows, and wallpaper.

Everything has been about gray in decorating the last few years, but there are many shades of gray—from charcoal to blue-grays to green-grays and many more. We should probably see an abundance of violet grays in the near future.

In choosing Ultra Violet as the Color of the Year, Laurie Pressman, Vice President of the Pantone Color Institute stated, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Perhaps she’s suggesting we all need more calm in our lives? I could certainly use more calm in my life. I’m now seriously considering investing in a few gallons of latex and painting my walls Ultra Violet.

7 comments:

susankroupa said...

Interesting post. I didn't realize there was a color of the year!

ANASTASIA POLLACK said...

Not only is there a Color of the Year, Susan, but companies pay big bucks for information regarding color trends. It's interesting to see the colors and the reasoning behind choosing them from year to year.

Thanks for stopping by!

susankroupa said...

Wow. I didn't realize that. I have noticed that some years all the clothing seems to be teal and orange and other years the colors are wine reds and pinks. I just went to their website--fascinating. Thanks!

Sue

Angela Adams said...

Interesting post.

ANASTASIA POLLACK said...

Thanks, Angela!

Anne Louise Bannon said...

This is kind of fun because I have three friends who seriously love purple. Will have to let them know their color day has come.

ANASTASIA POLLACK said...

I know quite a few people who love purple, Anne. Purple and anything with sparkle or bling. Thanks for stopping by.