MONEY MATTERS WITH SHEILA--SUPERMARKET PRICING

Price check, aisle 2!

We all know that food is more expensive at convenience stores than in supermarkets, but did you know the same item might have multiple prices in a supermarket, depending on where it’s shelved?

The trend in supermarkets these days is to shelve the same item in several areas. For example, cheese is found both in the deli section and the dairy section. You can find nuts in the gourmet food section, the produce section, and the baking aisle. If you suddenly decide you’d like salsa with your chips but don’t want to walk all the way back to the condiments aisle, it’s convenient to be able to reach for a jar next to those chips. This added convenience can be costly, though. That salsa might be more expensive by the chips than the jar in the condiments section. Next time you go shopping, check the prices. You might find it worth your wallet to trek back a few aisles.