#CRAFTS WITH ANASTASIA--FLAMINGOS AND ZEBRAS AND PAINT CHIPS, OH MY!

I generally don’t watch TV commercials. I suppose that makes me an advertiser’s nightmare. Since I have so little time to watch any television, I record the shows I want to see and watch them when I have time, fast-forwarding through all those annoying spots that try to sell me everything from foot odor remedies to pricey water.

However, every so often an advertiser’s creativity wins out and captures my attention. Years ago, like many viewers around the country, I found myself hooked, waiting for the next installment of the Folger’s coffee saga. Would they or wouldn’t they?

Such is now the case with the Sherwin Williams paint chip commercials. As a designer, I’m in awe of the creative geniuses that came up with this visually spectacular campaign. They took tens of thousands of ubiquitous paint chips, the kind we pick up at any paint store when we’re trying to decide on room or house colors, and brought them to life, creating unbelievable animals and landscapes, in thirty seconds of incredibly detailed animation.

According to an article in Adweek, it took nearly 30,000 paint chips and 5,600 hours for twenty-four artists to create the African jungle spot. Watch it here and be prepared to be amazed.