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| Corpse Cookie |
Mary Feliz writes about an amateur sleuth with a penchant for organizing.
Today she tells us about how she organized her very first event to promote her
forthcoming book. Whether you're planning to participate in a crafts fair, a flea market, or a neighborhood tag sale, Mary's experiences might come in handy.
A big fan of irony, serendipity, diversity, and quirky
intelligence tempered with gentle humor, Mary strives to bring these elements
into her writing, although her characters tend to take these elements to a
whole new level. Learn more about Mary and her writing at her website.
Corpse Cookies Make Pre-Promotion Easy
Pushing my books promises to be one of the toughest parts of
being an author for me. Despite a career in Corporate Communications, marketing
is just not my thing.
So, when a friend told me she was holding a holiday craft fair
in her home featuring many of our mutual friends as vendors, I jumped at the
chance to "practice my pitch" although my debut novel Address to Die For won't be released until
July, 2016.
I asked my friend if it would be helpful to have a
"greeter" for her event—someone to direct people to all the different
venues within her house where vendors were set up. The house isn't large, but I
thought it might be easy for people to overlook the vendors who were set up in
the backyard and the garage.
She loved the idea. Since I had nothing to sell, I wouldn't be
backing up traffic. I loved the idea, since I knew I'd have a truly useful
purpose other than promoting my books.
I'd hoped to have cover copy for the book, but as the date
approached, I had to give up on that plan.
Instead, I created a "series" graphic using the
artwork from my website, I created pens and bookmarks for my swag. Both were
relatively inexpensive things that I knew I'd want to bring to conferences
after my book comes out. Ordering test versions gave me a good sense of the
lead-time required and which parts of my design worked and which didn't.
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| Swag |
I loved how both turned out, but next time I'd use fewer words
and a larger font for the pens. Few people turned the bookmark over to read the
back. Several people though my character's name was my name.
Initially, I'd planned to order sugar cookies embossed with the
book cover art. Instead, I made my corpse cookies on my own and ordered crime
scene ribbon from an internet ribbon maker.
With some crime scene fabric (also ordered from the internet)
and a black banquet table cover, I was good to go.
Based on the suggestions of friends, I planned to put bookmarks
and pens in wine glasses. A gruesome "R.I.P" bottle of red wine
picked up on the spur of the moment from Cost Plus was fun to pair with the
glasses.
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| Mary's "Welcome" Table |
Driving
to the event, I regretted not buying flowers or making a stand-up sign about
the books. Next time, I promised myself, remembering that today's event was
about practice, not perfection.
With a cooler full of water and snacks, I was set. After
greeting my first 10 customers, I realized I needed to talk more about my book
and tell people it was a local murder mystery. The local angle was something
all the visitors responded to.
By noon, I was out of cookies. People loved them and it was
easier for me to talk about the cookies than it was to hype the book. Once
people had the cookies, they asked about the book, and it was easy for me to
answer their questions.
The oddity of having a "welcome" booth that sported
tape blaring "CRIME SCENE-DO NOT CROSS" also sparked comments.
The demographic of people who attend holiday boutiques is nearly
identical to the demographic of people who buy cozy mysteries—suburban moms and
grandmoms. And, although I thought that via social media everyone I knew had
heard of my book, I ran into several acquaintances who were astonished to learn
I'd signed a publishing contract.
By the end of the day, I'd distributed 100 bookmarks and pens to
probable readers who will likely tell friends about my books. And as the
day wore on, my tagline tripped off my tongue easily. I'd asked friends and the
vendors to inspect my booth, eavesdrop on my pitch and offer suggestions for
both. Their glowing reports and constructive critiques gave my confidence a
huge boost. What I'd imagined as a shakedown tour turned out to be a perfect
promotional opportunity I might easily have overlooked.
Many of the volunteers planning holiday boutiques will begin
firming up plans in the next few months, so now is a perfect time to start
asking questions about how you can help. The Gala Gallery is already on my
calendar for next year (when I'll actually have books to sell.) I'll
approach my next event more confidently...and with more cookies, fresh flowers,
a backdrop...and eventually, a plush golden retriever to represent my
character's chief side-kick. And with the knowledge that I can market my books
like a pro.
For professional organizer Maggie McDonald,
moving her family into a new home should be the perfect organizational
challenge. But murder was definitely not on the to-do list . . .
Maggie McDonald has a penchant for order that isn’t confined to
her clients’ closets, kitchens, and sock drawers. As she lays out her plan to
transfer her family to the hundred-year-old house she’s inherited in the hills
above Silicon Valley, she has every expectation for their new life to fall
neatly into place. But as the family bounces up the driveway of their new home,
she’s shocked to discover the house’s dilapidated condition. When her husband
Max finds the caretaker facedown in their new basement, it’s the detectives who
end up moving in. What a mess! While the investigation unravels and the family
camps out in a barn, a killer remains at large—exactly the sort of loose end
Maggie can’t help but clean up . . .
