featuring guest authors; crafting tips and projects; recipes from food editor and sleuthing sidekick Cloris McWerther; and decorating, travel, fashion, health, beauty, and finance tips from the rest of the American Woman editors.

Thursday, June 10, 2010


The newest trend in beauty is the “natural” look. Yeah, right! Most of us don’t look all that hot au natural. And the older we get, the greater the flaws that need masking. That trowel look is so wrong, though. Our beauty editor Nicole Emmerling has the secret to looking natural while covering up the stuff you don’t want others to see.-- AP

And that secret, Anastasia, is mineral make-up. Mineral make-up is not just for “women of a certain age,” though. It’s great for anyone with problematic skin, whether you have acne, rosacea, or other skin issues.  Mineral make-up is a natural product for a natural look.

Regular make-up adds talc, colors, fillers, chemicals, and weight to your skin. Mineral make-up is natural, weightless and invisible, yet it covers minor flaws beautifully. And it’s both non-comedogenic and inert, so that if your problem is sensitive skin, your less likely to have a reaction from it. What mineral make-up does contain is zinc oxide or titanium dioxide, both of which provide sunscreen protection.

Although mineral make-up isn’t cheap, you’ll find you’ll need to use a lot less of it than regular make-up to achieve the same coverage. The biggest mistake women make when first switching to mineral make-up is that they use too much. Use less than you think you’ll need. You’ll be surprised at how well mineral make-up covers.

Another great beauty tip from Nicole! Have any of you tried mineral make-up? What do you think of it? Let’s hear from you. Everyone who posts a comment this week is entered in the drawing for a book from our Book Club Friday guest author. -- AP


Kathy said...

I usually don't wear makeup because it's too much trouble to put on and take off plus all the makeup in the world isn't goig to make me look better. What I do use though is undereye concealer for the dark circles I always have no matter how much sleep I get. I've gone through a gazillion concealers and so far the only one that minimizes the dark circles a bit is a mineral concealer. I won a set of mineral cosmetics at a school function and I must admit they do even out my skin tone and give me some color without looking like I put on any makeup.

Janet said...

I have used mineral makeup for years. It is so inconspicuous that I am sometimes surprized when I wash my face that there is still some there. I have found some "good deals" on mineral makeup on E-bay and occasionally Avon. I also use the eye shadow because they have a lot more fun colors that regular eye shadow.

Kathye Quick said...

Have to admit, I'm a make-up junkie. Been using mineral makeup for about 5 years. I love the way it has made my skin look.

Mineral makeup comes in everything from eyeshadow to concealers to foundation and everything in between. There is even a night-repair form that I use to try to stave off, for as long as possible, the "crinkles" that come no matter what we do.

And the best part, if you get lazy, as I do, and sometimes don't take it off, the minerals are still good for your skin.

What a deal!