I generally don’t watch TV commercials. I suppose
that makes me an advertiser’s nightmare. Since I have so little time to watch
any television, I record the shows I want to see and watch them when I have
time, fast-forwarding through all those annoying spots that try to sell me
everything from foot odor remedies to pricey water.
However, every so often an advertiser’s creativity
wins out and captures my attention. Years ago, like many viewers around the
country, I found myself hooked, waiting for the next installment of the
Folger’s coffee saga. Would they or wouldn’t they?
Such is now the case with the Sherwin Williams paint
chip commercials. As a designer, I’m in awe of the creative geniuses that came
up with this visually spectacular campaign. They took tens of thousands of ubiquitous
paint chips, the kind we pick up at any paint store when we’re trying to decide
on room or house colors, and brought them to life, creating unbelievable animals
and landscapes, in thirty seconds of incredibly detailed animation.
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