Pantone 2019 Color of the Year: Living Coral
“Life affirming coral hue energizes and enlivens with a softer edge”
Each year Pantone, a provider of professional color standards and digital solutions for the design industry, selects a Color of the Year. For 2019 that color is Living Coral. Living Coral is described as “an animating and life-affirming shade of orange with a golden undertone.”
According to the Pantone press release, Living Coral was chosen because it “embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment…Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.”
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral.” She goes on to state, “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Look for Living Coral to show up in both women’s and men’s fashion and accessories in both solid colors and patterns and as a contrast to other colors. Living Coral will also show up in cosmetics in blush, eye shadow, lipsticks, and nail polish.
You’ll also see Living Coral begin to appear in interior décor and furnishing in wallpaper, rugs, linens, upholstery, and accessories, as well as in package design and product design. By the end of the year you may find the color popping up in countertop appliances and other housewares. Once upon a time, Harvest Gold and Avocado Green were all the rage in kitchen and laundry appliances. Will Living Coral edge out stainless steel in the kitchen? Can Living Coral automobiles be far behind? I suppose we’ll just have to wait to see.